And its main advantage is that it covers multiple areas of use across various user segments and demographics. Entering an Exclusive Brand EcosystemĪpple has formed a unique, exclusive market and user ecosystem that Android doesn’t have a counterpart. You ultimately double your marketing opportunities along with all the benefits the unexplored market segments bring. Even beyond that, covering the global market with two apps for the essential mobile platforms instead of one should help you generate more profits. Boosting Profits in the New Market Environmentĭespite covering a smaller part of the global market, iOS software has users that are much more keen spenders as opposed to Android users. You may also analyze the results you get with a fully overhauled product and implement them for the Android counterpart. Because the whole porting an Android app to iOS process involves reworking the app practically from scratch, you get a great opportunity to add or remove any features and capabilities you see fit. Harnessing New Software CapabilitiesĬonverting an Android app into an iOS piece of software, you get to add entirely new features to your product in the process, expanding it in line with the capabilities provided by Apple. If you are targeting such geography or wish to successfully expand over them in the best-case scenario, you cannot ignore the opportunity to start operating in them right after converting an Android app to iOS. In most other parts of the world, the total iOS market share can vary 20-40% As much as Android is a hugely popular buyer’s choice worldwide, Apple’s devices still cover 54% of the market in the USA, 53% in Canada, and 53% in Oceania. Even if you are an exclusively Android-focused provider - why not cover both essential market segments? New unexplored market horizons mean new market shares, and more users.

You might be missing out on Apple’s “flip side” of the market for no reason at all.

Expanding Your Customer Base and Developing New Markets Essentially, all reasons to port an Android app to iOS come down to seizing an opportunity to expand into yet uncharted, profitable horizons for further growth in the scope of the global mobile software market.

Kotlin for android and ios